The Samsung Galaxy S22’s debut may teach Apple for iPhone 14 a few things, both good and bad.
In terms of phone launches, it is reasonable to state that Apple does not need to follow Samsung’s lead. Cupertino knows a thing or two about getting the word out when it has new handsets to sell, as seen by the $71.6 billion in iPhone sales over the Christmas quarter.
Even if it was just out of mild curiosity, I think Apple paid attention to Samsung’s Galaxy S22 debut earlier this month. When the expected iPhone 14 variants are released in September, Apple may learn a thing or two about how to improve its own line of upgraded flagships. if it was paying attention.
Until the Galaxy S22 goes on sale on Friday (February 25), it’s impossible to tell whether the rollout has been effective. Galaxy S22 preorders have been buzzing along, so much so that certain versions are encountering shipment delays. In our Galaxy S22 Plus and Galaxy S22 Ultra reviews, we were thrilled with the new devices’ performance and design. It seems that Samsung’s most popular phone series just got even better, with the Galaxy S22.
When it comes to adding new features to its devices and promoting them, Apple prefers to take a more independent approach. However, I saw four positive and negative aspects of the Galaxy S22 launch that Apple should take into account when launching the iPhone 14 and iPhone 14 Pro later this year.
Make sure you’re looking at the cameras
Each of the Galaxy S22’s three variants has seen significant advancements in the photography department. It’s safe to say that Samsung didn’t hold back in disclosing any of them.
The primary camera megapixel rating of the Galaxy S22 and Galaxy S22 Plus has been bumped up to 50MP. On order to capture more light, this sensor is 21 percent bigger than the one in the Galaxy S21. In addition, Samsung upgraded the telephoto lenses on both phones, switching from the Galaxy S2’s 3x hybrid zoom to a 3x optical zoom.
Additionally, the Galaxy S22 Ultra sports a bigger primary sensor than its predecessor. The glare that might occur in nighttime images is combated by the Super Clear Glass that covers the primary camera lens. Additionally, AI-supported Portrait mode and adaptive pixel technology, which combines nine pixels into one for superior low-light images, are now available on all three S22 models.
For a smartphone, a high-quality camera is essential — some may even say it’s the most crucial feature.
The quality of a phone’s camera is critical, and some claim that it’s the most significant feature. There must be a reasonable expectation of quality from a $1,000 or more phone if it’s going to be sold to the general public. With the Galaxy S22, Samsung essentially made that argument, and the images we’ve taken so far support those assertions.
When the iPhone 14 is unveiled, there will almost probably be camera advancements from Apple as well. One theory has it that the primary camera on the iPhone 14 Pro versions would be upgraded to 48MP, and Apple is also said to be improving its zoom lens. The closer we get to the autumn, the more information we may anticipate to see concerning camera adjustments.
Even more attention must be paid to battery life
How long a phone can go between charges is just as crucial as how well its cameras work. When it comes to the Galaxy S22 series, Samsung may have missed the boat and Apple should take care not to make the same error with its next devices.
Samsung reduced the size of the batteries in the Galaxy S22 and S22 Plus by 300 mAh compared to the batteries in the equivalent Galaxy S21 devices. Because neither the Galaxy S21 nor the Galaxy S21 Plus performed well in our battery test, this was an odd approach. Neither posted in the normal time frame.) In order to squeeze better battery life from a smaller power pack, Samsung may have been banking on a more power-efficient CPU and more adaptive display technologies.
In the end, the gamble didn’t pay. S22 Plus’s battery life is comparable to that of S21 Plus’s 9 hours and 46 minutes in our test. Although it has the same 5,000 mAh battery as its predecessor, the Galaxy S22 Ultra performed worse than the Galaxy S21 Ultra in our tests.
It’s a sharp contrast to the choices Apple made last year when it unveiled the iPhone 13 variants. We found that the iPhone 12’s battery life didn’t live up to expectations, so Apple increased the size of the batteries in all four versions. There was also a place on our list for the greatest battery life for smartphones for the iPhone 13 Pro Max and 13 Pro.
When it comes to the iPhone 14, it’s difficult to predict what Apple will do next. 5G and fast-refreshing screens need more power from phone batteries than ever before, and you can only expand the size so much without having to extend the device’s dimensions. Apple, on the other hand, is unlikely to ignore this market.
Make each of your models stand out from the crowd.
During this round of phone releases, the Galaxy S22 Ultra really stood out. Even while it shares the Galaxy S moniker and some important features with the rest of the S22 family, the Ultra variant seems to be an entirely separate phone. In addition to S Pen functionality, Samsung purposely evokes the Galaxy Note design with the Galaxy S22 Ultra.
What is the final outcome? I believe the Galaxy S22 Ultra has a level of excitement that I don’t necessarily see in the Galaxy S22 and Galaxy S22 Plus. Aside from their resemblance to previous Galaxy S21 models, the two new phones are well-built. As a consequence, they seem to be little steps rather than gigantic ones ahead.
For the most part, Apple does an excellent job of justifying the cost of its Pro models. In this category, you’ll find phones with telephoto lenses and, starting with the iPhone 13 Pro, screens that refresh more quickly. According to recent iPhone 14 reports, the Pro models may be spared from Apple’s rumoured removal of the notch.
For the iPhone 14 Pro and iPhone 14 Pro Max, that’s a good thing. However, Apple can’t forget about its regular iPhones. ‘ A fresh strategy will be needed with the iPhone 14, which I believe will need 5G support for the first time. Likely, an iPhone 14 Max will replace the Mini, a large iPhone that lacks the Pro Max’s more expensive features.
In order to make consumers enthusiastic about the new iPhone 14 models at a lesser price, Apple may have come up with something else that isn’t on this list.
Be honest about your specifications
Samsung’s claim that the refresh rate of the regular and Plus S22 versions had been upgraded sparked a slight controversy during the debut of the Galaxy S22. S21 versions supported a scale of 48-120hz; the new phones were designed for a range of 10-120hz.
The truth is a little more complicated than that. In fact, Samsung’s technology does offer a range of 10Hz to 120Hz and can reduce data transmission rates to that pace. Displays, on the other hand, can only go down to a refresh rate of 48Hz. In the week after the launch of the Galaxy S22, Samsung updated their spec sheet to reflect this.
In the end, it’s not a huge blunder. However, it is likely that Samsung suffered some humiliation as a result of the misunderstanding, which might have been averted with better communication.
I think that’s one of the most important things Apple can take away from this. Make sure you’re setting the right expectations when it comes to new phone features this autumn. It is unlikely that Apple will need to further amplify the iPhone euphoria.