According to code discovered in the first beta of iOS 15.4, Apple intends to extend the sports information available in its Apple News app. Users will be able to pick their preferred sports leagues and favourite teams to provide a more personalised news experience, with Apple subsequently offering the relevant news.
The mention of “Sync Sports Favorites” in the code hints that the feature may sync with the team picks feature in the Apple TV app. The Apple TV app gives real-time scoring information, and it appears that Apple will also bring sports scores and highlights to the News app. Also In France Apple Stops Providing EarPods With iPhones Sold in France
This feature would provide sports lovers with a more detailed overview of forthcoming games, game results, and news relevant to their interests. It would also bring Apple News in step with other newspapers, which currently allow users to get news on their favourite teams.
According to 9to5Mac and MacRumors, Apple is working on an internal “SportsKit” framework for iOS and tvOS that will interface with the Apple TV app, Siri, and Home Screen widgets. SportsKit is anticipated to be integrated with Apple News, with the framework providing sports elements across the TV app, Apple News app, and other apps.
According to investment company Wedbush, Apple is trying to greatly increase its sports-related content, which might explain the SportsKit content push. According to a recent Wedbush report, Apple is on a “active hunt” for new arrangements that would allow it to broadcast live sports programming on its TV+ streaming service as part of a larger drive to increase subscription numbers.
Apple, for example, is said to be seriously considering a partnership with Major League Baseball. Apple is in discussions to broadcast select MLB games beginning with the 2019 season.