Will Disney Plus new move push Netflix to go live?

Advertisements

Dancing with the Stars will be streamed live on Disney Plus – this is a major shift.

(Image credit: ABC)

The next two seasons of Disney Plus’ Dancing with the Stars will take place in a ballroom. As Disney announced today (April 8), the popular TV series will begin streaming exclusively on Disney Plus in the United States and Canada in the autumn.

Fans of the programme will be thrilled, but Disney Plus subscribers will be even more thrilled. According to the press release, this will be Disney Plus’s “first live series.”

Advertisements

Kareem Daniel, the chairman of Disney Media and Entertainment Distribution, is quoted as stating the following: “With Dancing with the Stars, we’re thrilled to introduce this long-running ABC programme to Disney Plus as our first-ever live series on the platform. As a result of the show’s wide appeal and the incredible success of its Disney-themed competition nights, Disney Plus is the ideal home for Dancing with the Stars while also expanding our demographic reach.”

The show will probably continue to broadcast at 8 p.m. ET, as it presently does on ABC, so as not to annoy streaming viewers. For Dancing with the Stars, the live component is essential since it is one of several competition-based reality television programmes in which the public votes in real time and helps determine the destinies of the competitors.

Insights into how Disney Plus affects the streaming conflict

Advertisements

My colleague Kelly Woo wrote about how the Oscars were the perfect opportunity for Disney Plus to go into live streaming. Because it was shown on ABC, a Disney-owned station, it should have been OK. It seems that Disney had more ambitious goals in mind, and these ideas were most certainly in the works when this happened.

In the current state of affairs, Netflix and Hulu aren’t doing anything like this. On-demand, non-live programming is the norm for both, with the exception of Coachella, which is streamed live on Hulu. Unlike Paramount Plus and Peacock, HBO Max is experimenting with live sports in Latin America.

Netflix, on the other hand, is a major player in reality television these days. There are plenty of reasons to tune in to the likes of Love Is Blind, The Ultimatum, and even Is It Cake? Having said that, Disney Plus is getting one of the most popular reality series on TV today? What a major deal.

Advertisements

For all its shortcomings in streaming live events, it seems like Disney Plus may have discovered a new and exciting method to get into the market. This major entrance into the realm of live entertainment offers an infinite number of alternatives because to the various IPs within the Disney Plus umbrella. How about a live broadcast of the San Diego Comic-Con panels or a Q&A with the actors of Doctor Strange in the Multiverse of Madness?

Are we going to see Netflix enter the live event market now? Could it assist folks who are considering (or have already taken) the step of cancelling their Netflix accounts? I don’t know yet.

Advertisements

Leave a Comment