Peloton may be up for sale by Amazon, according to recent rumours

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Amazon is reportedly in negotiations with Peloton, according to a report.

In the post-lockdown period, Peloton, the digital darling of the pandemic-struck era, has had a difficult time adapting. There was an untimely fatality in the Sex and the City revival that the firm has had to deal with since November, which has cost the corporation more than $20 billion in market worth.

It’s Amazon’s turn! One such “possible suitor” mentioned in the Wall Street Journal’s article is Wal-Mart, which is said to be interested in buying the creator of linked exercise bikes, treadmills, and interactive streaming lessons.

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It may be a risky move, especially for a corporation as large as Amazon, but you can see the logic behind it. Amazon’s Halo Band tracker is its first foray into the fitness industry, and this would be a significant boost for the company. One of the most essential advantages of having a membership to Amazon Prime is that you can take use of the company’s worldwide logistics network to distribute workout equipment to consumers all over the globe.

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Despite the report’s opacity, Apple has been mentioned as a prospective acquirer in the past, and the company has a foothold in the fitness industry with the Apple Watch and Apple Fitness Plus.

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That, on the other hand, seems like an absurd leap of faith. For the most part, Apple’s workout gear is low profit, difficult to distribute, and not subject to the update cycles it depends on for its hardware. Peloton, on the other hand, is a perfect match for Apple.

Even though Disney and Nike have also been connected to a prospective offer, Gurman determined that certain Peloton investors would welcome Apple’s entry. That’s simply wishful thinking for the time being.” No, I don’t believe that buying Peloton is the answer to Apple’s fitness product expansion problems.

There is a certain realism to the Amazon offer. There are a lot of roadblocks in the way even if it seems like a fantastic match on paper.

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