Apple also aspires to become the world’s leading smartphone manufacturer….
Lei Jun, Xiaomi’s CEO and founder, has said that the business aims to become China’s most dominating high-end brand over the next three years.
SCMP Lei cited statements made by SCMP Lei on Weibo:
With a goal of becoming China’s largest high-end brand in the next three years, we want to compete with Apple on all fronts, including product and user experience,
Continuing, Lei said it’s “a struggle of life and death” in the high-end smartphone area, which includes Apple’s top iPhones like the iPhone 12 and iPhone 13. Recently, the corporation announced a $15 billion investment in R&D over the next five years. Aiming to become a global smartphone leader, Lei said, would need establishing an incredible 20,000 additional shops in China, on top of the 10,000 it now has in the country.
According to a Counterpoint analysis released in December, Apple’s iPhone 13 will make it the most popular smartphone in China by October 2021.
According to Counterpoint Research, Apple will overtake vivo as China’s leading smartphone brand in October 2021. When compared to the entire market, the iPhone 13 seems to have boosted sales 46 percent month over month.
Since Huawei’s demise, Tarun Pathak, a Research Director, has noted that the top brand has changed often.
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A “battle of life and death” has been defined by the CEO of Chinese smartphone maker Xiaomi as his company’s goal to compete “completely” with Apple’s iPhone.
In Europe, both Apple and Samsung have been outsold by Xiaomi. The corporation, on the other hand, is now focusing on the upper echelons of the industry.
Xiaomi CEO Lei Jun, according to the South China Morning Post, disclosed the idea on the social media site Weibo.
China’s “largest high-end brand” would be “completely benchmarked against Apple in terms of quality and experience,” Lei stated in a post obtained by the outlet. He called the high-end smartphone industry “a struggle of life and death” in the same piece.
As previously stated, Lei reiterated the $15.71 billion investment in research and development that Xiaomi has planned for the next five years.
In light of a US ban on Huawei, Xiaomi has a golden chance. A few years ago, Xiaomi was also on the US list of prohibited imports, but it was eventually removed.