Hey, friends today I will tell you How To Set Up eCommerce Tracking In WordPress. so let get started with our today WordPress guide. Getting different problems is altogether gives a very different experience. today the WordPress guide I am going to share with you is How To Set Up eCommerce Tracking In WordPress.
Setting up eCommerce tracking for your online store will assist you in locating your best-selling products, determining which campaigns perform the best, understanding how people find and use your website, and much more. Then you can apply those insights to increase traffic and sales.
We’ll show you how to properly set up eCommerce tracking in WordPress so you can grow your business and make more money in this article.
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Why Set Up WordPress eCommerce Tracking?
When beginning another internet based store, most storekeepers start by settling on choices dependent on premonition or most realistic estimations.
That is great for beginners, however, to take your business to a higher degree of development, you want to begin settling on information-driven choices.
Be that as it may, what information would it be advisable for you to put together your choices with respect to?
That is the place where WordPress eCommerce following comes in. It assists you with settling on choices dependent on information from your real guests and clients. You’ll get fitted bits of knowledge to support your deals so you can get more cash flow.
For example, you can discover which items your clients like to purchase the most on your WooCommerce store. Along these lines, you can offer comparable items to get more deals.
Furthermore, eCommerce following in WordPress can assist you with bettering comprehending your crowd, where they’re from, and how they use your site, so you can put more in the channels and techniques that are demonstrated to work.
For instance, assuming you discover that 80% obviously the deals on your enrollment site come from Facebook, then, at that point, you might choose to put resources into advertisements on Facebook and quit investing energy in other online media stages that aren’t changing over.
So, we should investigate how to follow your eCommerce store’s exhibition in WordPress.
Setting Up eCommerce Tracking in WordPress
The simplest method for following the exhibition of your online store is by utilizing MonsterInsights. It’s the best Analytics WordPress module and is utilized by more than 3 million experts.
MonsterInsights assists you with setting up an eCommerce following in Google Analytics without altering code. The module works with the absolute most famous eCommerce modules, including WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, GiveWP, and that’s just the beginning.
It additionally shows significant details inside your WordPress administrator region, so you can rapidly see how your site is performing and get experiences to develop your business.
It is important to note that the MonsterInsights Pro version is required because it includes the eCommerce addon, dashboard reports, and other advanced tracking features. There is also a MonsterInsights Lite version available to help you get started.
You should first install and activate the MonsterInsights Pro plugin on your website. If you require assistance, please see our guide on how to install a WordPress plugin.
When you activate MonsterInsights, you will be taken to the MonsterInsights welcome screen in your WordPress dashboard. Click the ‘Launch the Wizard’ button to begin.
Next, follow the steps in the wizard to set up the plugin and connect your website with Google Analytics. For more details, you can go through our guide on how to install Google Analytics in WordPress.
After that, you’ll need to navigate to Insights » Addons from your WordPress dashboard. Then scroll down to the eCommerce addon and click the ‘Install’ button.
The addon will automatically activate, and you’ll see the status change to Active.
Enabling Enhanced Ecommerce Reporting
The following step is to enable Enhanced Ecommerce in Google Analytics. In Google Analytics, Enhanced Ecommerce allows you to track your customers’ shopping behaviour, checkout behaviour, top products, and sales performance.
To begin, go to the Google Analytics website and sign in with your Google account. Then, select the property for which you want to enable Enhanced Ecommerce.
Now, go ahead and click the ‘Admin’ settings option from the menu on your left.
After that, you’ll need to click on ‘Ecommerce Settings’ under the View column.
On the next screen, you can click the toggles for ‘Enable E-commerce and ‘Enable Enhanced Ecommerce Reporting’ to switch them to On.
There is also an option for creating ‘Checkout Labeling’ that you can use to label your checkout funnel steps. However, this is optional and you can simply go ahead and click the ‘Save’ button.
Once you’ve enabled Ecommerce settings in Google Analytics, you can head back to your WordPress website dashboard.
After that, simply navigate to Insights » Settings and then click the ‘eCommerce’ tab. Next, you’ll need to ensure that the ‘Use Enhanced eCommerce’ option is enabled under the eCommerce Tracking section.
MonsterInsights will now automatically detect your WordPress eCommerce plugin and start recording analytics.
Next, let’s look at how you can use MonsterInsights’ reports to see your online store’s performance.
View eCommerce Reports in WordPress
For beginners, using Google Analytics and locating the data that you require can be overwhelming.
MonsterInsights makes it super simple to get the data that matters by bringing all of your important stats right into your WordPress dashboard. This allows you to see how your eCommerce store is performing and make decisions to help your business grow.
In WordPress, go to Insights » Reports and then click the ‘eCommerce’ tab to see eCommerce reports.
You can quickly get a sense of how your online store is doing by looking at the conversion rate, transactions, revenue, and average order value in the report.
MonsterInsights also displays your Top Products. It assists you in identifying your best-selling items, as well as their quantity, percentage of sales, and total revenue. You can use this information to determine which products your customers prefer and then offer similar products to increase sales.
Then, scroll down to see the Top Conversion Sources.
These are the websites that are directing the most traffic to your store. You could buy ads on those sites, offer special discounts or free shipping to people who come from these sources, or contact them to work out a cross-promotion or other partnership.
Other reports available in MonsterInsights’ eCommerce section include Total Add to Carts, Total Removed from Cart, Time to Purchase, and Sessions to Purchase.
You can use these reports to better understand your customers’ shopping and checkout behaviour.
MonsterInsights, for example, shows how long it takes customers to buy a product after their first visit. You can use the information to improve your sales funnel and decrease shopping cart abandonment.
We hope this article was useful in teaching you how to properly set up eCommerce tracking in WordPress. You may also be interested in our expert recommendations for the best business phone services and the best WordPress plugins for business websites.