Due to the forward-looking ethos of both industries, there have always been close linkages between them. A collaboration agreement between Google and McLaren Racing has been confirmed for the year 2022.
The Android logo will be shown on the engine cover of the F1 vehicle, while the Chrome logo will be displayed on the wheel covers as part of the partnership agreement. Team operations will also have access to Google goods, including Android smartphones and the Chrome Browser, throughout the race weekend.
The McLaren F1 Squad and the McLaren MX Extreme E team will be involved in a multi-year cooperation. Lando Norris and Daniel Ricciardo, F1 drivers, as well as Emma Gilmour and Tanner Foust, drivers of the Extreme E vehicle, will have Google logos on their overalls.
There will be a greater emphasis on driving performance at McLaren Racing, CEO Zak Brown remarked. Nicholas Drake, Google’s VP of Marketing, said that McLaren Racing represented “the absolute best of what is achievable on a racetrack across performance, inclusivity, and sustainability.”
The number 58 McLaren MX Extreme E Car will get its new stickers during the 2022 Island X Prix in the first part of May, while the MCL36 F1 car will get its new Google logo this weekend at the Bahrain Grand Prix.
This isn’t the first time Papaya, a Woking, UK-based company, has struck a contract. In 2018, OnePlus partnered with McLaren, producing various smartphones with orange designs and accents, and in exchange, the smartphone brand was aggressively pushed by the team’s drivers back in 2018.
Additionally, Qualcomm will be racing on the F1 grid in 2022. As recently as last year, the San Diego-based business revealed that its Snapdragon logo will be emblazoned on the Ferrari F1-75 sidepods and wheel wings during Sunday’s race.