According to a new survey from Canalys, which analyses worldwide smartphone shipments, Samsung once again took the top spot. As of January through March, Samsung had 24 percent of the worldwide smartphone market share with 73.7 million units shipped. There were 311.2 million cellphones supplied during this time, which represents a decrease of 11 percent from previous year.
Only Apple’s 8 percent yearly growth out of the top-five corporations made it into second position, with 56.5 million shipments and 18 percent market share. It was followed by Xiaomi (39.2 million), Oppo (29 million), and vivo (25.9 million).
Xiaomi, Oppo, and vivo all had a large reduction in shipments during this time period, all losing more than 20% compared to the same period last year. Poor demand has been blamed for anything from component shortages to COVID lockdowns and growing inflation. Honor was the only brand to do well during this time period, and it took the top spot in terms of shipments with 15 million devices sold.
Worldwide smartphone shipments and annual growth Canalys Smartphone Market Pulse: Q1 2022
| Vendor | Q1 2022 shipments (million) | Q1 2022 market share | Q1 2021 shipments (million) | Q1 2021 market share | Annual growth |
| Samsung | 73.7 | 24% | 76.5 | 22% | -4% |
| Apple | 56.5 | 18% | 52.4 | 15% | 8% |
| Xiaomi | 39.2 | 13% | 49.0 | 14% | -20% |
| Oppo | 29.0 | 9% | 39.6 | 11% | -27% |
| vivo | 25.1 | 8% | 36.0 | 10% | -30% |
| Others | 87.6 | 28% | 94.2 | 27% | -7% |
| Total | 311.2 | 100% | 347.7 | 100% | -11% |
Source: Canalys Smartphone Analysis (sell-in shipments), April 2022
Despite this, Xiaomi’s shipments in Africa and the Middle East both fell by 30 percent in the first half of 2016. Apple’s iPhone 13 series and Samsung’s Galaxy S22 trio led the way in North America’s rise in the last quarter. Analysts expect a comeback in smartphone demand in the second half of the year as a result of improved supply chains.