Nearly half of American consumers questioned possess either Apple’s AirPods or a Beats device, according to recent research.
Statista polled 4,220 Americans aged 18 to 64 on their listening habits and found that the majority of respondents listened to music on headphones. A whopping 34.4% of those polled admitted to donning the company’s AirPods. The results of the poll did not distinguish between the several models of AirPods.
Beats by Dre, another Apple product, has the second-highest share of the market. Beats had a share of the market of 15.3%.
Bose had a 12.5 percent share, Samsung had 12.2 percent, JBL and Sony each had 11.4%, Skullcandy had 8.4%, and LG Electronics had 7.0 percent.
First wireless earphones from Apple, AirPods were released in 2016. Since then, Apple has added the AirPods Pro and the AirPods Max to its product line-up.
A year from now, the audio wearable industry will have been controlled by Apple’s AirPods and Beats. It is predicted that Apple sold 108.9 million AirPods and Beats headphones in 2017.
Case Study: half of the U.S. headphone market
Despite competition from other brands, AirPods and Beats are still the most popular headphones in the United States.
Apple’s two headphone brands account for almost half of the U.S. headphone and earbud market, according to new statistics from analytics company Statista. As of 2021, more than 34% of the individuals surveyed by Statista were using AirPods and 15% were using Beats headphones, according to the results of the company’s Global Consumer Survey.
As a result, Apple’s AirPods and Beats headphones account for almost half of all headphones sold in the United States. Only twelve percent of the market was owned by Bose, which placed in third place.
Now in their third iteration, AirPods may be the most popular headphones in the world. AirPods have become a $20 billion-a-year company, according to Wedbush analyst Dan Ives, and are expected to sell 100 million devices this year.
In the United States, Apple is the most popular headphone brand, according to Statista’s Global Consumer Survey. After polling 4,220 U.S. adults, Statista discovered that 34.4% of respondents utilised an Apple product, with Beats Audio coming in second at 15.3%.
If the predictions are true, AirPods have become a Fortune 100 company all on their own. In the autumn of 2021, Apple released the third version of their AirPods. Moreover, the second generation of AirPods Pro will be released by the business later this year.