According to a study, sales of Apple’s smaller iPhones continue to fall short of expectations.
Although we were blown away by Apple’s recent iPhone 12 and 13 tiny models, we’ve known for some time that the days of iPhone mini phones are numbered. Rumors have stated that Apple will produce two ‘Max’ versions of the iPhone 14 this year, with no tiny option.
However, a new Loop Capital analyst research suggests that the public’s disinterest in smaller smartphones extends to the brand-new iPhone SE 3.
Orders for the iPhone SE have been lowered by 20 million, according to Loop Capital analyst John Donovan, according to Seeking Alpha’s report. Regular iPhone 13 handsets, which continue to sell well, will supposedly make up the gap in those numbers.
According to Donavan, “digging deeper we are revealing some more reasons,” citing causes such as the Ukraine-Russia war, supply chain problems, and other conventional reasoning. “Dismal” sales numbers for iPhone 12 small and iPhone 13 mini, he said, might explain the quick decline in sales of the recently announced iPhone SE 3. ‘ iPhones with smaller screens have a limited user base, according to him.
As a result, the company has shifted its focus to the iPhone 13 rather than the smaller iPhones, he said. This isn’t as difficult as it might be because both phones have the same A15 CPU.
How many more of these are there? Apple is considering a larger version of the iPhone SE
Even if the numbers are correct, the logic behind them remains a matter of discussion. Even though the iPhone SE 3 is just 17 days old, writing its obituary seems premature. If consumers are no longer fond of the 4.7-inch screen size, Apple should have been aware of the trend over the past six years, since the design is nearly identical to the previous two versions of iPhone SE, which were introduced in 2016 and 2020.
Even said, rumours suggest that Apple was already working on a new design for the forthcoming iPhone SE. A larger version of the iPhone SE might be released as soon as next year, according to rumours. In other words, it’s possible that it’ll be the successor rather than merely another size choice.
It’s unclear if it was a conscious decision in response to consumer demand for bigger smartphones, or if it was a fortunate accident given the dire need for a design revamp. There is a good chance we’ve seen the final Apple phone that was meant to be used by those with small hands.